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\ad HOK-uh-ree\
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noun
1. reliance on temporary solutions rather than on consistent, long-term plans.
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| Quotes |
Any founder who told the literal truth about the frenzied ad-hockery of launching a company would scare away customers and investors and quickly be out of business.
-- Noam Scheiber, "How to Succeed in Silicon Valley Without Really Trying," New Republic, September 7, 2014
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| Origin |
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Ad hockery is the noun form of ad hoc, an adverb meaning "for the special purpose or end presently under consideration," translating literally from Latin as "for this." It entered English in the late 1800s.
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